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Digital Insights

The inside track from our team of experts

Breakfast event uncovers GDPR ‘hive of opportunities’ for digital

Last week saw team Bespoke host the latest ‘Wake up to Digital’ event, aimed at preparing local businesses for the upcoming General Data Protection Regulation (GDPR).

GDPR: The Benefits to Businesses

There is an abundance of information circulating about the impending GDPR, and lots of scaremongering about heavy fines for non-compliance. However, if you keep in mind the general ethos of these new rules; transparency and control – there are considerable benefits for customers and business alike.

6 tips to transform your LinkedIn page into a powerful digital marketing tool

Sure enough, when it comes to social media, LinkedIn is undisputedly the biggest professional network. With 106 million unique monthly visitors; a figure that continues to rise – as a B2B professional, you know that your brand ought to get more out of LinkedIn, but maybe you’re not entirely sure how.


Whether you’re the Managing Director of a company, their Marketing Manager or Social Media Assistant, you’ll know that LinkedIn is a gold mine of opportunities – or is it?

Tips on writing B2B blogs that attract customers

It’s been proven time and time again, the more you blog, the more traffic, leads and sales you can generate. With that said, B2B blogging can be a real challenge and ideas or inspiration can be difficult to come by.

What to do if you're not making a ROI from your website

You thought your company’s new website would be the catalyst for your next period of growth, or at least encourage it. You’ve spent a lot of money on a cutting edge, state-of-the-art website. Despite this you’ve still found yourself scrambling for leads, falling behind on sales targets or with your hand beside the phone, wishing it would ring more often.

Getting started with on-page content optimisation

On page optimisation refers to all measures that can be taken within your business website to improve its position in search rankings.

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