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Stay ahead of the competition with digital marketing

Posted by Amanda in Digital Marketing | December 2017

In an ever-evolving digital world, it’s important to stay ahead of the competition in your industry. Ensuring your clients and prospects know why they should choose you over the competition is a must, as well as enabling them to know about how your products or services can benefit them.

However, for many marketers and business owners, it’s difficult keeping up to speed on the latest digital trends, especially with it changing so frequently.

Amongst the ‘digital fog’, keeping ahead of the competition is also an extra challenge for many,  which is why we have pulled together some points for you to consider when executing your digital marketing strategy...

KNOW your audience

Invest time in analysing who your customers are, their location, their interests and their behaviour (or whichever customer traits suit your business). Also, identify the types of customers you’d like to attract, and highlight if their interests, geography and/or, behaviours are the same or different to your existing customers.

Once you have segmented your customer and prospect data, you can then develop personalised marketing messages for your audiences based on their preferences, meaning they are exposed to relevant content, which in turn may influence them to contact you to find out more, or even buy from you.  

According to CMO.com 74% of online consumers get frustrated when content (e.g. offers, ads, promotions) appears, that has nothing to do with their interests.

Data Segmentation

In addition, ensure you carry out regular competitor research, so you are aware of their offers and new services, as well as the ways they are engaging with their audiences.

You can then review these findings inline with your own digital strategy, learning from them and adapting your marketing communications if or where necessary.

Did you know Bespoke | Digital Agency offer a competitor analysis service as part of their website audit service?

AGREE your tactics

There’s a whole array of tactics which can be used as part of your digital marketing strategy, however, here are some of our recommended tools for your consideration.

Content Marketing

Content Marketing involves the creation and sharing of valuable, relevant, and consistent content to attract and retain a clearly defined audience online. This may include videos, blogs and social media posts. It does not explicitly promote a brand, but is intended to stimulate interest in its products or services.

Some of the benefits of Content Marketing
  • Better SEO - When you create quality content on a regular basis, you give Google more opportunities to put your website pages in front of people who are searching for topics in your industry.
  • Brand visibility - More customers see your brand and recognise you as an expert and thought-leader in your industry. Through the distribution of relevant and quality content, you will stand out from the crowd both online and offline.
  • Improved social media presence - If a reader finds your content helpful, they may share that content to others who might find it useful and before you know it, you gain more followers on social media who may in turn visit your website and make an enquiry.
Multi-channel Marketing

By investing your time in content marketing, this sets you up for distributing this content via multiple digital marketing channels, including (but not limited to); 

Each piece of content can be reused and tailored to specific audiences and then distributed via various channels giving you a wider reach and ultimately more opportunities for lead generation.

Marketing Automation

What’s more, to bring all of the above together, you can streamline your workload, communications, results, processes and further actions by investing in the implementation of marketing automation software within your business.

This will enable you to execute slick marketing communications at the right time, to the right audiences effectively, as well as saving on time and resources once your marketing automation software is set up.

CONTINUE your learning

As mentioned previously, digital marketing trends and techniques change on a regular basis, which is why it’s important to stay ahead of the game in order to maintain a competitive advantage in your industry.

Working with peers, professionals and industry experts is key to staying up-to-date, which is why as a digital agency we value relationships with a wide network of partners, clients and suppliers, and continue to support businesses with their digital marketing.

If you need any assistance with your digital marketing, whether that be strategy focused, social media training or even an audit of your website and existing processes, please don’t hesitate to contact us for an informal discussion on 01772 591100.

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