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How Google's New Security Rule Can Affect Your Business

Posted by Bethany in Industry News | April 2017

If your website doesn’t have a Security Certificate, the browser will warn your visitor that the website they are using may be insecure. Recently, Google have started to roll out tighter security requirements that focus heavily on:

  • E-Commerce websites
  • Pages with credit card fields
  • Pages that require password details

The requirements are part of Google’s mandatory Certificate Transparency rule for their Chrome browser. With an e-Commerce website, an SSL certificate can be the ultimate deciding factor on whether or not consumers decide to spend. Most online shoppers already see security as the biggest threat when buying online, so nobody wants to share their card details with a website that’s been flagged as ‘insecure’.

To maximise your site’s revenue, it’s absolutely crucial that you firstly minimise doubt in the customer’s mind.

What is an SSL certificate?

SSL stands for ‘Security Sockets Layer’ which is a digital certificate that provides protection to your website and proves your domain ownership. It establishes a safe, secure connection between the customer’s browser and your website, ensuring all sensitive data is encrypted and protected from fraudulent activity.

How do you identify an SSL certificate?

It’s incredibly easy for anyone to see whether your website has an SSL certificate or not. Where websites do have this security layer, you will see the green padlock in the search bar and the URL will start ‘https://’, where the ‘s’ stands for secure.

On the other hand, websites without an SSL certificate will have a broken padlock symbol or none at all and flag up warning your customer that the website is either insecure or not trusted. The URL will instead start ‘http://’, noticeably missing the ‘s’.

How important is an SSL certificate?

First impressions are paramount for consumers and your website is no exception. A flagged-up warning that your website cannot be trusted with their card details is hardly how you intend to welcome potential customers. If your website cannot reassure them of your credibility, you’ll also see an increase in the number of abandoned carts at the payment stage. In an age where online shoppers are increasingly savvy to the digital world, you can’t afford not having an SSL certificate for your website.

Are there any other benefits to having an SSL certificate?

If you’re still not convinced, Google are also rewarding websites that adhere to their new criteria by boosting them up the SEO rankings. That’s right, playing by Google’s rules is not only going to establish trust with your customers, but also help you to climb the search results in doing so.

So, how do I get an SSL certificate for my website?

Bespoke specialise in web design and delivering great results tailored to your business’ needs. There are several ways we can help to make your website more secure, convert more leads and improve your search rankings. To find out how we can help your business to grow, please get in touch on 01772 591100.

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