You thought your company’s new website would be the catalyst for your next period of growth, or at least encourage it. You’ve spent a lot of money on a cutting edge, state-of-the-art website. Despite this you’ve still found yourself scrambling for leads, falling behind on sales targets or with your hand beside the phone, wishing it would ring more often.
Despite the relentless improvements at the very top end of the market, we still see lots of common reasons why many websites are failing to convert their visitors into customers. Here, we take a look at the top five eCommerce conversion fails, and reveal some of the ways we might go about fixing them.
In our latest blog, we explain why Conversion Rate Optimisation should be at the forefront of your mind when it comes to improving your lead generation website.
It’s essential for any e-commerce website to provide an intuitive and easy shopping experience for customers. This is particularly important when you consider that you’re competing with the bespoke shopping carts of online giants such as Amazon.
Looking at things from usability to functionality, one of the most prolific areas of a site that can stop your client from buying is the checkout area. We've noted 6 simple changes you can make to improve your conversion rates.