It’s essential for any e-commerce website to provide an intuitive and easy shopping experience for customers. This is particularly important when you consider that you’re competing with the bespoke shopping carts of online giants such as Amazon.
When we’re building e-commerce sites, clients often ask us which platform would be right for them. Of the variety of available platforms, it’s often always down to a decision between two - Magento or OpenCart.
Generally speaking, the two platforms have a lot in common - they’re both open source platforms established in PHP, both are feature rich and capable of assisting in numerous languages and currencies, making them a global solution that can fit businesses and customers all around the world. However, there‘s no straightforward answer without first looking into how each e-commerce platforms features fit your own business's needs.
A closer look at Magento
Magento is a very flexible platform and has a remarkably rich administrative area, which gives you the possibility to modify and tweak everything according to your needs – such as product features and categories or content targeted at different customer groups. Magento is capable of handling highly complex pricing structures - it‘s a very robust system with almost limitless functionality.
But due to its complex nature, you’ll very likely need an expert to guide your website from design through to completion. As a Lancashire Magento Agency, we’ve detailed a handful of these features below but understanding exactly how this e-commerce solution could work for your business is only truly possible by working closely with your developer or Magento agency.
A closer look at OpenCart
Packed with a variety of sophisticated and flexible features, OpenCart is a popular and simple open source shopping cart application. It’s a robust e-commerce solution which is search engine friendly with built in SEO features and can provide users with a comprehensive and easy-to-understand overview of their stores sales and analytics at a glance.
OpenCart is particularly flexible and is well known for its site speed. Although not as complex in nature as Magento, OpenCart expert developers can ensure that your website is fully equipped to provide an effective e-commerce shopping cart solution.
Here at Bespoke, our talented team of developers have taken the OpenCart platform and have built even more functionality into it. This means that our clients can enjoy the simple and easy-to-use features of the original platform without having to compromise on customisation. We can build your e-commerce platform to your exact needs and design specifications.
Making an informed decision
Ultimately, you want your website to deliver great results but when it comes to OpenCart and Magento, the choice between the two isn’t always obvious. We’re leading experts in Magento and OpenCart website design and development and can advise on features that would cater to your business's growth plans. If you need help deciding which platform is best for your business needs, please get in touch or call us on 01772 591100.