Google Partner

Case Study

Digital Brand Refresh for HR experts

Helping Sarah Booth HR relaunch as HR Savvy with innovative new branding and website

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The Client

Specialising in providing Human Resources advice and services to small and medium-sized companies across the North West, HR Savvy manage the recruitment, workforce and employment challenges of its clients, so that business owners can invest all their time and effort into growing their businesses.

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The Challenge

With an outdated website that was far removed from the brand identity HR Savvy were keen to project; the challenge was to build a bold and unique website that reflected the company’s values, and the bright personalities of the people behind it.

As well as setting HR Savvy apart from its competitors, the new website also needed to provide a platform for the company to grow, and reach its mission of becoming the best HR consultancy in Lancashire.

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The Brief

As a small, two-person business, the aspiration was to grow the organisation exponentially over a five year period, to a 15-strong consultancy. To achieve this, Bespoke were charged with creating a site structure geared around growth through strong organic search optimisation, with plenty of calls to action, together with a CMS system that could be easily updated.

Whilst the aesthetic needed to be slick and premium, the design needed to be distinctive.

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The Journey

1. Brand Development Workshop
2. Brand Design
3. Responsive Website
4. Search Engine Optimisation
5. Accelerated Mobile Pages

The Here And Now

HR Savvy are attracting growing numbers of traffic to the website, and converting leads into new business through a novel approach.

With a mantra of applying wisdom and sharing knowledge, they’re leading the way in the latest search engine optimisation technology, by offering free advice through Accelerated Mobile Pages that rank highly on Google. The trend continues through to the website, with CTAs that are neither pushy or salesy.

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The Feedback

“A very professional firm, highly recommended.”

Tracey Murphy, HR Savvy

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Full Service Digital Agency

Web Design

Online brand development and responsive web design

Web Optimisation

SEO, conversion optimisation, email, social and online video

Web Consultancy

Digital strategy planning, web audits and workshops

Get In Touch

18 Roundhouse Court, South Rings Business Park, Preston, Lancashire, PR5 6DA

01772 591100 hello​@bespokedigital​.agency

Boost Lancashire's Business Growth Hub
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Digital agency established 2001 and registered in England and Wales with company number 4143099.
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