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Case Study

+800% PPC Conversions for IDEX

Helping global corporation Idex Sealing Solutions improve its digital presence

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The Client

Idex Sealing Solutions are a division of the Idex Corporation, specialising in rubber parts for the oil and gas, food and pharmaceutical, and technology industries.

Within the division are three separate companies; Idex PPE who specialise in premium, high-precision materials in low quantities, Idex Novotema who manufacture generic components in high volume, and Idex FTL who engineer custom solutions for unique customers.

Idex 1 Idex 1

The Challenge

Having recently acquired the Italian-based Novotema, it was clear that all three websites required a drastic upgrade, due to being both outdated and ineffective. The number of leads, and in particular, the quality of those leads needed to be improved.

As well as achieving these goals, each website was to maintain its own brand identity, whilst in keeping with the wider Idex family.

Idex Responsive Websites Idex Responsive Websites

The Brief

As well as a slick, modern and functional design, the websites needed to increase traffic, with appropriate goals set for each site.

As an established website, specific goals for FTL included the achievement of 30 ‘golden leads’ per month and a 30% increase in traffic, to contribute towards a turnover target of £8.95m.

As a brand new website, Novotema’s objectives were more modest but equally as ambitious, with a turnover target of £1.1m and a traffic goal of 3,000 unique site visits per month.

Idex 2a Idex 2a

The Journey

1. Digital Strategy Workshop
2. Competitor Analysis
3. Analytics Analysis
4. Keyword Research
5. Content and News Strategy
6. Outreach/Backlink Plan
7. PPC Management and Setup
8. User Journey Analysis
9. Full Optimisation of Landing Pages

The Here And Now

Following go live, Novotema’s website traffic has continued to increase month-on-month, with the monthly target of 3,000 unique visits smashed in less than five months. FTL’s traffic also increased by 25% YOY, with a 100% increase in leads MOM.

Idex Increase Conversion Idex Increase Conversion

The Results

+225% Social Media Traffic 

+800% Adwords Conversions

+255% Website Traffic

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Northern HQ

Consultancy & Web Production
18 Roundhouse Court, South Rings Business Park, Preston, Lancashire, PR5 6DA

01772 591100

London HQ

1 Pancras Road, London, NC1 4AG

0203 441 6695

01772 591100

Finalist, Digital Agency Award - Red Rose Awards 2018
Boost Lancashire's Business Growth Hub
Proud to Sponsor Lancashire Business View Red Rose Awards
Digital Lancashire Founding Member
Digital Entrepreneur Awards Finalist
The Bibas Finalist
RAR Awards Finalist
A Member of the North & Western Lancashire Chamber of Commerce
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Digital Accelerator Programme - Next Intake July 2019
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