Google Partner

Case Study

+3.4% Conversion Rate for LSP

Helping Lancashire Sport Partnership through digital training, audits and a responsive website

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The Client

Lancashire Sport Partnership are one of 45 sub-regional sport partnerships in England.

Funded by Sport England, their role is to lead and facilitate joint work across the partnership to enable an effective ‘delivery system’ for sport and physical activity within the County.

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The Challenge

Lancashire Sport Partnership came to Bespoke looking for a new website that would help them become a market leading, inspirational organisation.

They needed a website that would engage and inspire people to take up new activity and exercise whilst acting as a tool for promoting sport in the Lancashire area.

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The Brief

The platform needed an integrated Content Management System that would allow them to provide the community with up-to-date news and information and an ongoing SEO strategy to improve traffic and the quality of traffic to their new website.

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The Journey

1. Project planning
2. Wireframing and design
3. System build
4. Responsive interface
5. Launch/monitoring
6. Support and hosting
7. Accelerated Mobile Pages
8. Google Analytics/Conversion Audit
9. Social Media/Google Analytics Workshops

The Here And Now

Following the success of Lancashire Sport Partnership’s website, we were also asked to build and design a separate dedicated website for Lancashire Sports Awards – the largest celebration of amateur sport in the County.

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The Results

+3.4% Conversion Rate

+10% New Sessions 

-2.2% Bounce Rate

The Feedback

“The new website is aesthetically pleasing and conversion friendly and we hope that it offers people across Lancashire the information that they need to engage in more sport and physical activity.”

Rachel Abbotts, Lancashire Sport Partnership

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Northern HQ

Consultancy & Web Production
18 Roundhouse Court, South Rings Business Park, Preston, Lancashire, PR5 6DA

01772 591100

London HQ

Consultancy
1 Pancras Road, London, NC1 4AG

0203 441 6695

01772 591100 hello@bespokedigital.agency

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