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Case Study

+33% Traffic for Door Manufacturer

Helping Rockdoor push industry boundaries with innovative app and leading website

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The Client

Rockdoor Ltd manufactures composite, stable and french doors to individual specifications, in a highly automated high-tech production plant in Lancashire.

They have been instrumental in the development of the ‘composite door’ and have carved an enviable reputation as a leader name in the industry.

Rockdoor Image 1 Rockdoor Image 1

The Challenge

The website and standalone mobile optimised website were performing extremely well but we wanted to push the boundaries and help the business take it's online offering to the next level. The challenge was to make the website responsive to improve usability and page speed as well as aid rankings.

Rockdoor Image 2 Rockdoor Image 2

The Brief

We needed to take the guessing work out of choosing a new door by creating a ‘Virtual Door Selector’ that allowed homeowners to visualise what their new door would look like before committing to buying.

Rockdoor Image 3 Rockdoor Image 3

The Journey

1. Augmented Reality technology gives a ‘like real’ picture of the door in-place.
2. iOS native – works perfectly with an iPhone or iPad
3. Full selection of Rockdoor’s massive range of modern, secure doors
4. Connect to Twitter and Facebook to share choices

The Here And Now

Bespoke created Rockdoor a new website that was market leading in terms of both design and user experience.

The end product is clean and modern and has resulted in increased sales.

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The Results

+33%Website Traffic

+47% Goal Completions

-65% Exit Rate

The Feedback

“We became industry leaders for creating the world’s very first app that showed customers how a new rockdoor would look on their property. Bespoke helped us to turn our vision into a reality and we look forward to continuing working with them!”

Chris Hall, Rockdoor

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Web Design

Online brand development and responsive web design

Web Optimisation

SEO, conversion optimisation, email, social and online video

Web Consultancy

Digital strategy planning, web audits and workshops

Get In Touch

18 Roundhouse Court, South Rings Business Park, Preston, Lancashire, PR5 6DA

01772 591100 hello​@bespokedigital​.agency

Boost Lancashire's Business Growth Hub
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Digital agency established 2001 and registered in England and Wales with company number 4143099.
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