Client success

Bespoke website for bakery supplier

A baker from BAKO smiling in front of a branded wall

Who is BAKO?

BAKO is a leading supplier of bakery products and ingredients to customers throughout the UK.

They have been established for over 60 years with headquarters in Preston, with business units in Durham, Preston and Wimbledon.

The challenge

The client was seeking a new website as their current site was becoming dated.

The old site didn’t show their products, other than through a secure app, so there was a requirement to increase organic rankings and a back-end integration with MS Business Central.

The goal was to increase the information and orders for current customers and encourage new customers to sign up.

There was also a requirement for a bespoke, flexible and feature-rich content management system so the website can be updated by the BAKO team.

The process

Understanding the client and their customers

Strategy and design workshops

Design, build & launch

The About us page from the BAKO website on a mobile

The solution

We ran a successful project together which included:

A strategy workshop to ensure we were taking a strategic-led approach to the new site
A design sprint workshop to review the brand strategy and agree the structure of the new site
Reviewing wireframes and designs section-by-section, to make sure everything is technically achievable and works across all devices
A managed build process with sign off of each section in turn
A new enterprise-level website and CMS with lifespan of 3+ years
New search optimisation to better promote the website on Google
Post launch video monitoring to make sure visitors are finding the website easy-to-use
Ongoing support post-launch to make sure the website continues to perform well

The new website went live at www.bako.co.uk in August 2024.

A woman holding a laptop looking at the 'Why BAKO' page

New website design

A person looking at the Baking Possibilities page on the BAKO website on a tablet

Product information integration with Microsoft Business Central

Optimised for organic traffic

On time

On budget

Improved search rankings

“We were referred to Bespoke by a colleague and were pleased when they met our challenge with passion from the outset.

Bespoke led us through initial workshops so that we were all clear about what the site was going to achieve.

The outcome is a fresh, fast and modern looking site that now displays all our product information, so it’s easier for new customers to see all the fantastic bakery products we supply.

We are really pleased with the website and look forward to seeing it perform well in the coming months.”

Marketing Manager at BAKO smiling at the camera

Gemma Webster

Marketing Manager, BAKO

“We really enjoyed this project as it was a real opportunity to showcase such a fantastic brand and company.

We’ve worked hard to create a seamless user experience to access product information, and the journey to become a new customer is simplistic and enticing.

I’m really pleased to see the team at BAKO enjoy using our content management system - it’s simplicity and flexibility will be invaluable for the next 3+ years.

We’ve seen the site performing really well so far, soon after launch day we saw a high number of really well matched leads coming through, which is testament to everyone’s efforts in agreeing the correct strategy right at the beginning."