Client success

Bespoke website for business growth hub

What is Boost?

Boost is Lancashire’s Business Growth Hub.

It provides funded support for businesses looking to grow, scale, and start.

Businesses in the county use the Boost website to search for support programmes and events and to contact its Business Support Helpdesk.

The website is a celebratory platform, showcasing best practice and inspiring businesses to think differently.

It has a simple call-to-action to start a #growthconversation.

The challenge

Boost had an existing website that was ready for renewal.

The organisation wanted to make better use of photography on the new website and present stories of successful support interventions more prominently.

As well as the redesign and rebuild, over 2,000 pages needed to be migrated and relaunched on the new website without negatively impacting Google rankings.

The website's function is to help Lancashire businesses start conversations with the growth hub. In the first 6 months after launch, the website, and social campaigns we managed generated hundreds of enquiries.

We delivered this website project for Freshfield, which runs the current PR and marketing contract for Boost. Freshfield provided strategic support and content, while Bespoke managed the website design, build, and launch.

The process

Understanding the client and their customers

Half-day strategy and design workshops

Strategy and evidence-based decisions

The solution

We ran a successful project together which included:

A strategy workshop to build a mutual understanding of the organisation
A design sprint to agree on how the new website should be structured
A managed build process with sign-off of each section in turn
A new enterprise-level website and CMS with a lifespan of 3+ years
A searchable support directory to quickly browse all available programmes
Page redirects to ensure no Google results were lost during migration
Ongoing campaigns post-launch to grow visibility and enquiries

The new Boost website went live at www.boostbusinesslancashire.co.uk.

Business support directory

Flexible content management system

Business support helpline

On time

On budget

Leads up

“Bespoke ran strategy workshops that helped our team reflect on our core offer and messaging for Lancashire businesses.

“The workshop outcomes were then incorporated into designs which were passed to us for review, comment, and amendments.

“Once all designs were signed off, Bespoke got to work with the build, and soon after, the new site was demonstrated to us in a face-to-face presentation.

“Our communications partner Freshfield provided content for the website. Freshfield and Bespoke had clearly built a close working relationship.

“We now have a website that does everything we wanted and that generates enquiries every day. This was a well-managed process all round, and the finished product is just what was needed.”

Darshana Patel

Programme Officer, Boost

“This was a particularly interesting project for us as many years ago, Bespoke were recipients of funded support from Boost.

“Their assistance helped us understand the value of coaching and mentoring, and subsequently, we have invested heavily in these.

“This was also an opportunity to work with Freshfield, whose PR and communications work we have respected for a long time.

“The project itself involved many stakeholders, but we were able to agree on the website design and structure quite quickly.

“Post-launch, we have introduced Boost to paid social advertising, generating many enquiries from a series of campaigns that promote their business support programmes.”