Client success

239% increase in organic traffic for trade bathroom supplier

Clifton Trade Bathrooms demonstrating a bathroom sink to a customer

Who are Clifton?

Established in 2005, Clifton Trade Bathrooms has grown into a leading supplier of trade bathroom products, with over 45 depots nationwide.

The company offers a diverse range of bathroom and plumbing supplies, backed by a strong reputation for quality and customer service.

Clifton connects with its market through its extensive depot network, dedicated trade partnerships and its website.

Trade account application form on a laptop

The challenge

Following a brand refresh, the website design became misaligned and no longer met modern functionality requirements.

Clifton needed a platform that effectively converts leads into trade account applications and drives business growth. It needed to be more than serving as an online presence.

Creating a seamless, user-friendly experience for trade customers was essential.

The process

Digital strategy workshops

Data-driven design

Managed delivery and launch

Bathroom page of the CTB website on an iPhone

The solution

We ran a successful project together which included:

A strategy workshop to review existing brand positioning and competitors and opportunities to improve rankings
A design sprint workshop where we improved user journeys for both consumers and traders
A managed design process with sign off of each section of the new website in turn
A front-end refresh to the existing website
Campaigns strategy to generate leads from highly targeted paid ads
Ongoing optimisation and reporting to measure website results against a sales target
Monthly meetings to assess results and continually improve the marketing approach

The new Clifton Trade Bathrooms website went live at www.ctb.co.uk in 2024.

Bolder, cleaner brand identity

The floor tiles page of the CTB website on an iPad

Easy to navigate products

Clifton Trade Bathrooms showroom appointment booking page on a laptop

Tools that drive customer enquiries

The Clifton Trade Bathrooms full home page

On time

On budget

Leads up

“The workshops were great and enabled us to develop the functionality of the website to support our trade customers, their customers and our depot colleague.

They were both functional and fun, helping them deliver the right-first-time website.

Bespoke are a great team to work with, they continue to deliver results with consistent analysis, adaptation and improvement.

After the website was launched, their website support service was exceptional. The team of developers are helpful, quick and responsive."

Claire Wilby

Commercial Manager, CTB

“CTB is a successful business that oozes personality - the staff really live the business.

“The website wasn’t quite reflected that and lockdowns emphasised the need for improvement when sales teams were less able to get out on the road.

“The project worked because CTB committed to the workshops and design process.

“They brought key people into the conversation and we are able to fully understand what makes people buy.

“From there our team designed and built a far better and more effective website.

“The big win will come with the ongoing marketing. Early results are good and as we are optimising every month they will keep getting better and better.”