Client success

Bespoke website for woodworking machinery supplier

Web Development

Who is JJ Smith?

JJ Smith supplies woodworking machinery to some of the best-known manufacturing brands in the UK and worldwide.

The company is over a century old and is known as a highly experienced, expert advisor in woodworking manufacturing.

You've likely seen or touched wooden products manufactured with machinery supplied by JJ Smith at some point!

The challenge

The company had a dated website, with little focus on lead generation, and poor usability.

The first element of the project was to reorganise the website, for a better customer experience, and better search performance.

The second element was to refresh the JJ Smith brand, with a bold, fresh look for the company's centenary year.

The project included bespoke features including a quote builder and API integration with the company's live product database.

The process

Understanding the client and their customers

Half-day strategy and design workshops

Strategy and evidence-based decisions

The solution

We ran a successful project together which included:

Agreeing the project goals at the outset
Scoping the project's technical requirements
Workshops to establish strategy, and for the brand development
Creating wireframes and designs section-by-section, to make sure everything is technically achievable
A managed build process with sign-off of each section in turn
New functionality added including quoting and ordering facilities
Post-launch video monitoring to make sure visitors are finding the website easy to use
Ongoing support post-launch to continual improve search and conversion performance

The site is now live at https://www.jjsmith.co.uk/.

Improved product listings

Product catalogue API

Request a quote function

On time

On budget

Enquiries up

“We understand that our customers are looking for ways to save time and simplify their purchasing journey.

"This new online buying feature provides an easy, efficient, and secure way to get the machinery and parts they need without the hassle.

"I’ve really enjoyed working with Bespoke on this interesting project. It's been a real learning curve and something the business will see a lot of value from.

"We’re very excited about what the future holds now customers can build quotes and order products online.”

Emily Briers

Marketing manager, JJ Smith

“The rebranded and rebuilt website has performed much better than the old website, and our ongoing work since launch has meant that performance improvement has continued.

"The secret to success with this project has been the continual improvement since launch, with the addition of quote building and direct ordering options for JJ Smith's clients.

"Although this was a complex project, with API integration, and a large product database to migrate, with careful planning we were able to deliver the project smoothly and on time."