3 minutes
The right agency working with your in-house marketing team delivers the best results.
In this video, we discuss Phil's experience of working in-house and in an agency. We also learn how the digital skills from an agency and the business knowledge from an in-house team can deliver real outcomes.
With over 20 years of lead generation experience, we know how the best client and agency relationships work to deliver results. We've worked with B2B clients delivering 100,000s of leads and over £1bn of revenue.
Lauren: So Phil, you're an asset to us at Bespoke, you've got the benefit of managing digital teams in-house as well as managing teams in agency.
Phil: Yeah that's right. In a previous life, you know, I had those in-house roles, building and managing in-house digital marketing teams. But you know there were also some really keen business numbers to achieve, and with those targets in mind, I understood and valued the in-house team and what they offered. Which was, you know, a real deep amount of business knowledge and digital knowledge to a degree, but it was never going to work as well as it could without the support of a good external agency partner. So, I always worked really hard to find the right partner that could complement the in-house team. And then having moved to Bespoke around four years ago, you know, we see the same thing here. It's, we can never do the job solely on our own as well as we can working with the in-house team. It goes both ways.
Lauren: Yeah, it's a bit of a mantra that you have, isn't it?
Phil: Yeah and it was good to see I recognised that years ago, but we have the same one here and it's because it's the right mantra. You can't do it on your own, you need the best of both teams working together.
Lauren: Definitely, you know, we see that in our day-to-day working lives, don't we? With all our clients, we have to have that relationship with them and their in-house teams to really get a campaign to perform.
Phil: Yeah because what we don't don't have here, we don't have that deep product knowledge and business knowledge that they have. But equally, they're less likely to have that deep knowledge of the platforms and technical side that we have. So when you bring the two together, it's powerful and that's why you get the results.
Lauren: Another thing that often happens is we do get in-house teams contacting us saying they've had a rep from Facebook or LinkedIn that want to reach out and help them with the marketing. And we know that often that's not the right thing to go with, because they often have ulterior motives even though they have deep platform knowledge. They want you to spend more money, don't they?
Phil: It's often tempting if you need a bit of support to think that half an hour call is going to, you know, help them deliver value. Clearly, the big technical platforms have that knowledge that you've talked about, but they're also commercially driven. Their objective is to grow bottom line for the tech platform, not for the business. Whereas our objective isn't half an hour one week, it's a long-term relationship which is focused around building value for the business and growing their business. So it could be a trap that you could fall into, so it's better to work with an agency like us who can bring that technical and platform knowledge, but
keep the focus on that ROI for the business.
Lauren: Yeah exactly.
